E-commerce Case Study
Amberlane Goods
Payment and customer data security hardening across the storefront.
+36%Conversion Rate
The Challenge
Where things stood before
Amberlane Goods came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
From there, payment and customer data security hardening across the storefront, built specifically around what Amberlane Goods needed.
- Benchmarked against clear, agreed-upon success metrics from day one
- Designed around Amberlane Goods's actual workflow, not a generic template
- Tested thoroughly before launch to avoid post-launch surprises
- Built using Burp Suite and Nessus for a stable, maintainable foundation
Results
The impact, by the numbers
+36%
Conversion Rate
-22%
Cart Abandonment
1.2s
Avg. Load Time
+43%
Mobile Revenue
Tech Stack
Built with
Burp SuiteNessusAWS Security HubOkta
Finch Financial
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